The magazine presents itself and it's image by initially informing the potential advertisers concerning how Men's Health is the greatest, selling men's way of life magazine in the UK and around the world, which right away picks up the enthusiasm of sponsors possibly needing to work with Men's Health.
By picking up this underlying consideration it at that point dives into what the magazine highlights with notice of what the promoters might need to publicize with "design, watches and travel".
2) What does the introduction suggest about the representation of masculinity in Men's Health?
The introduction of the magazine provides readers an impression that masculinity is about "visually engaging health," which is what individuals in contemporary times aspire to as it has become a man's perfect picture, while at the same time appealing to the female gaze. The introduction also mentions how the magazine features "dietary characteristics" that continue to attract demographic aspirants.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
The media pack relates to how the magazine is the best in the company by comparing itself with its nearest rivals, both GQ and EQ, well-respected Men's lifestyle magazines. We see that the Men's Health magazine circulates around 180 K, while its nearest competitor was GQ with 117 K, which makes Men's Health attractive to prospective advertisers as they want to advance. The Media pack also mentions the number of men who read Men's health compared to GQ and EQ while also referring to the social class of these readers with most being of the high class of ABC1 with most being AB men. This is a major influencer for the potential advertisers as they will be able to recognise that the readership Men's Health possesses will be more likely to purchase products from a magazine for a high price due to having a disposable income.
4) What is the difference between circulation and readership?
circulation is how many copies are sent out to be distributed, and readership is the amount of readers a publication has.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
Men's Health readership of the ABC1-Men class is 64 percent, while the AB-Men are 32 percent, showing potential advertisers the potential money they can make by appealing to the audience that could buy advertised products.6) How do readers generally interact with the digital version of the magazine?
The magazine reader who doesn't read the print magazine reads the digital magazine via digital devices like their smartphones, tablets and desktops. People read the magazine primarily from their smartphones because, owing to its accessibility and portability, it is the most affordable tool.
7) How many people do Men's Health reach across social media platforms?
Men's Health reaches individuals across many social media platforms such as Facebook, Twitter, and Instagram, while the most accessible media platform is Facebook, which provides advertisers with a manner to use the platform to encourage other businesses to operate that will assist more individuals view advertisements and make advertisers want to advertise with Men's health.
8) What is the audience profile for Men's Health readers?
The audience profile of Men's Health consist of:
905K are Abc1, Aged 25-44
700k Have a degree
200K Earn over 50K
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Men's Health readers collectively spend £1.1 billion on fashion a year. This is more than 3 times higher than its competitors.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
Men'sHealthreaders'averagewatchcollectionhasavalueof£4,123.ThisrepresentsthefactthatmostreadersareinthedemographicABC1asitsuggeststhatthereadersinthisdemographicwouldhavesufficientdisposableincometoindulgeinluxuriessuchaswatches.Italsoindicatesthatthereadersbelongtothepsychographicgroupofthesuccessor.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of Men's Health readers use moisturisers on a daily basis, this suggests that the viewership of Men's Health have a very passive view of masculinity as it revolves around hygiene and luxury which can show that the typical view of a macho man is not the desired target audience for Men's Heath.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men's Health readers spend £ 238 m a year on sportswear (including swimwear and trainers) and 72 K has a wearable device that would make fitness businesses like FitBit see Men's Health magazine as a useful advertising magazine.13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Brand extensions include:
Urban Active - This focuses on the sportswear but from a fashionable point of view. This magazine showcases the sportswear that will improve your performance, as well as look good.
Synchronised - This edition focuses on watches in order to reach out to those who pride themselves on adding to their high-value watch collections
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
This would be readers in the ABC1 population high segment as they see themselves to be of a greater standard and class and therefore the luxury brand will assist them feel in this group, assisting them in the population aspirations and enabling high-class advertisers to advertise on the luxury magazine.15) What additional brand extensions do Men's Health offer?
- Survival of the Fittest - an adventure race series that occurs in the UK, with 4 nationwide events and approximately 15,000 people.
- Different product ranges - including premium food products that meet the dietary requirements of those aiming to improve their health and well-being (e.g. low-calorie foods and protein shakes)
16) What are the global statistics for Men's Health?
- International editions: 37
- Countries published: 60
- Global circulation: 4.5 million
- Global readership: 26.7
- Websites: 25
- Uniques: 23.7 million
- Social Media Footprint: 19.3 million
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The 2017 calendar suggests that the target audience for Men's Health are extremely focused and interested in developing and improving their urban lifestyles. It also seems to be planning to focus on working on no-gym lifestyles and them being replaced by 30-day programmes which would increase membership renewal as readers would like to every month's routine.
18) What audience pleasures are offered by the magazine?
- Personal identification - being able to see your interests and personality reflected in the content of the articles.
- Surveillance - learning new things about lifestyle/healthy eating etc
- Self Identification- Readers will see their lifestyle int he magazine as the targeted audience will have stories that may revolve around them.
19) What lifestyle and job would you expect the average Men's Health reader to have?
ABC1 - typically a high ranked, professional job (e.g. a manager etc).
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
I think Men's Health has been effective because of its direct advertising and its broad support of celebrity endorsements that make readers want to reach the celebrity body to potentially aspire to their lifestyle. Adding to direct advertising enables a successful advertising campaign to keep businesses interested in advertising with Men's Health.
