Friday, November 9, 2018

Audience theory 1: blog tasks

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

It shows that younger people can be easily influenced by violent video games. Causing them to gain violent traits in their behaviours. Essentially, this means that younger people will easily be manipulated by anything that they see.


2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 

It links to the hypodermic needle model as the boy is said to be a "violent video game hacker" it also says he; "rarely leaves his bedroom" which automatically may reveal that the violent video games may have had some sort of impact on his behaviour. This page may be criticised as the full story may not have been shown, the boy may have had other problems in his life which impacted him negatively.


Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?

The two-step flow model essentially means that people are influenced by other people with who have high popularity, the social aspects are more relevant here than media texts.

2) How does this YouTube blogger fit into the two-step flow model?

This you-tuber fits because he has a large number of subscribers on you-tube this essentially means that he has a very large following who enjoy watching his videos. So ultimately, he has a lot of loyal followers who he can influence to follow a certain trend or idea. He may be considered a social leader. 

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?

These tweeters all fit into the two step flow model as they all have a large number of followers ranging from eight-million followers to thirty-million followers. Naturally, people with these amount of followers are bound to have influence as millions of fans will be looking up to these tweeters due to the large amount of exposure.

4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

Jamal fit the two step flow model as his story is very intriguing of how he was able to become a multi millionaire. Many people will look up to him as through gaining a large amount of money he may also have gained a big following. Furthermore, Jamal owns a music video channel which may also be appealing to a younger audience further increasing his following.


Uses and Gratifications theory

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Diversion:
Star Wars would fit diversion as it is set on different planets and space containing aliens, monsters and super-human powers.

Personal Relationships: 
13 reasons why is a good series to class as personal relationships as the show is set in high-school which a lot of younger people in high-school may relate to.  

Personal Identity: 
Top boy is a show that has 3-4 characters that we dearly care for, the show constantly puts these characters in danger making us feel more emotionally connected to them.

Surveillance:
The weather program would be classed as surveillance as we are being informed of information happening in the real world.

Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

I do believe audiences have become dependent on media as everyone is very exposed to the media in general as technology has made it so that we can see the media everywhere

.2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

Digital technology has made media more accessible as we can literally see it everywhere from google to twitter to Instagram meaning we are a lot more exposed to it. This may be an issue as the more exposed we are to the media the more we can be influenced by what we see.

3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and well-being? Why?


The media does not have much impact on my emotions depending on the topic. If I feel passionately about a certain subject I may feel impacted emotionally in some way. However, overall the media has mostly a negative effect on my emotions as many of the things said by the media are false. But all in all I tend not to be interested in most media.

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