Narrative in advertising

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert.

It uses Propp's theory of familiar character types portraying each person in the trailer to be a hero and all have their own goal which shows why there dream is harder then others because of the problems they have to deal with. Also Jonah Sachs narrative in adverts shows if a advert has a story

2) Read this BBC feature on some of the people in the advert. How does the advert use celebrities and less well-known people to create stories in the advert?

The advert uses celebrities and less well-known people to create short stories in the advert to engage with the audience, they may find it easier to relate to someone of their standard instead of just being influenced by just celebrities. Obviously, the celebrities are used in this advert to promote the brand

3) Read this AdWeek feature and interview on the Nike London advert.[Note: this may now be behind a paywall - you can find the text from the article here]. How did the advert use technical codes (camerawork, mise-en-scene, editing etc.) to help create narratives that could connect with the audience?

4) What representation of London does the advert offer?

It represents London as divided due to the fact of the many races and cultures shown. Also represents the people as hard working as they show off their struggles they go through on a daily basis.

5) Why might this advert appeal to an audience?

It would appeal to the young audience because it is Nike and it’s more of a sports ware for younger people and the people in the advert are younger people so it’s more easier for younger audiences to relate to them.