feedback

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: Media terminology

ebi: Weak answers that dont really respond to the questions, misunderstood q1 and not detailed enough for both questions.

2) Read the whole mark scheme for this assessment carefully. Identify five specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

Links Google brand to vision of ideal family life – creative play with parent; coloured pencils,paint bottle and corner of child’s picture all reinforce creativity and colour.

Google represented as unthreatening, safe and a natural part of middle-class family life.

Repetition of the word ‘home’ creates connotations of safety, warmth and comfort

Reinforces white, western, middle-class representation of family life to the exclusion of other backgrounds (race/ethnicity, sexuality, age, class). Presents the white, western ‘2.4

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - narrow range of values and ideologies).

• The way values and ideologies are constructed through the representations in the products.
• The relationship between recent technological change and dominant ideologies in the digitalmedia landscape.
• The relationship of recent technological change and media production, distribution and circulation.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least five well-developed paragraphs in addition to an introduction and conclusion.

1. Use words from the question and link back to the question to engage with the question. In the paragraph, state an argument that I can discuss and then balance in the paragraphs. In addition, Hesmondhalgh should be mentioned as well as values and ideologies. 
2. Mention the first CSP to be Teen Vogue in this case and talk about how, for example, the liberal agenda it has to offer the values and ideologies it has to offer. 
3. Talk in detail about Teen Vogue's drawbacks and other things about the ideals and philosophies which they advocate, which in this case could be how the magazine business raises its revenue by clicking on advertising. 
4. Mention the second CSP and describe their values and ideologies as The Voice. This could be portrayed through the magazine reporting news from a black perspective that in today's professional media sources is relatively rare. 
5. In this paragraph, I will be debating against paragraph 4, mentioning the "Double consciousness" theory of Gilroy, which would portray the narrow ideologies and values within The Voice, successfully balancing the overall arguments. 
6. In this paragraph, I will conclude my discussion on how both CSPs have significant differences, but also share many similarities between them. 

5) Finally, identify three key areas you plan to revise from the OSP unit (CSP aspects or theories) having looked at your feedback from this assessment.

• Add theories and link them to the question I am answering
• Structure paragraph in a more simple way