Newspapers: The decline in print media

1) Look at the key findings from the report on pages 2-3. How do UK adults generally get their news? 

Most UK adults get their news from Television.

2) Read the overall summary for adults on pages 7-8. What do you notice about the changing way adults are getting their news?

 Now adults choose to get their news from social media as opposed to print.

3) Look at the summary of platforms used on page 13. What do you notice about newspapers and how has it changed since 2018?

Since 2018, newspapers have declined by 2% 

4) Now look at the demographic summary for news platforms on page 15. What audience demographic groups (e.g. age, social class) are most and least likely to read newspapers?

MOST :
Males
ABC1
White
65+

LEAST:
Females
Minority backgrounds
16-24
C2DE

5) Read Section 3 on cross-platform news consumption (page 20). What newspaper brands can you find in the list of most popular news sources across platforms?
Daily mail
The Sun
The metro
The guardian


6) Now turn to Section 6 focusing on newspapers (page 33). How has the circulation of national newspapers decreased between 2010 and 2018?

Circulation for newspapers has decreased to a half. In 2010 it was at 22 million but now it’s at 10.4 million.


7) What are the most-used newspaper titles?
It starts from the daily mail to the sun and then the metro.


8) What are the most popular titles when print and online figures are combined (look at page 38)?

daily mail
The guardian 
The metro


9) How does the i compare to the Daily Mail?

Compared to the Daily Mail the I has a significantly smaller readership


10) Now study the demographic details for our two CSP newspapers on page 39. What is the breakdown of the Daily Mail audience and the i audience? What differences do you notice?
The Daily Mail audience: 

33% male
40% female
34% 16-24
39% 65+
37% ABC1
36% C2DE
32% minority ethnic
37% white

The I audience:
6% male
5% female
5% 16-24
6% 65+
6% ABC1
4% C2DE
5% minority ethnic
5% white

11) Read section 7 of the report: news consumption via social media (pages 40-52). Pick out three statistics from this section that you think are interesting and explain why.

Overall 73% of audiences use facebook- This is interesting as the digital age is largely dominated by the younger generation who don't use Facebook as much.
In 2019 41% of people get their news from social media - The intense impact of the digital age.
18% of people get their news from people on Facebook, this shows the impact of opinion leaders and media susceptibility.

12) Look at the summary of readers' attitudes for newspapers on page 76. What statements for Daily Mail readers tend to agree with?

Highly Quality content, World knowledge consumption.

1) What has happened to print media in the last 30 years?

Print has declined in the last 30 years 

2) Why is the Independent newspaper such a good case study for the decline in print media?

The independent was popular at first but then it 'died' leaving its subsidiary newspaper the 'I'.

3) What was the Independent newspaper famous for?

The content was based on honesty.

4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?

He said it was a 'bold' move.

5) How do online newspapers make money?

advertising.

6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?

It is difficult to replicate the originality in the paper in the digital form 

7) What is the concern with fake news? What does 'post-truth' refer to?

The ease of creating a fake website that promotes 'fake news' in the modern age.

8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?

 it was bound to happen as the internet grows through time, it's obvious that people are more willing to get their news freely as opposed to going out and getting it.