Tuesday, October 16, 2018

MIGRAIN: Reading an image



Denotation: We can see 50 cent wearing a camouflaged cap and a tank-top with jewellery. He also has a serious facial expression. "i am what i am" is a quote displayed and half of the screen is full with fingerprints. lastly, there is is a quote by 50 cent in the top right.

Connotation: I can connote that the half 50 cent half crime scene fingerprint picture is trying to say that despite living a life of crime, 50 cent was still successful. This was potentially used to motivate people from a lower class upbringing, showing them anything is possible. He is slightly rotated to the side which could show that he is determined.


Denotation: We can quite clearly see a guy turned to the side with an Adidas shoe on his forearm. He is wearing a white t-shirt. He has a neutral facial expression. We can see the Adidas logo in the bottom right corner and a tagline at the top saying; "my Adidas makes me happy" 

connotation: I can infer from the tagline "my Adidas makes me happy" that the brand Adidas wants people to think that you'll have an elevated self-worth by owning Adidas clothing or it may broadly mean that having an Adidas clothing item will make you "happy." The person in the advert is shown to be wearing glasses, this may give off connotations of being a typical "cool" teenager supporting the fact that you'll be ahead of everyone else if you own an Adidas item.

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